Our WorkImport Underworld

Project Type
Custom Logo Design
Status
2006
Technologies
Logo Design
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Import Underworld needed a logo to encapsulate their niche market and excite their target audience. Focused on imported performance cars, Import Underworld required something that conveyed a sense of blistering speed. PixelLab produced an illustration which merged this need for speed with the import aspect, creating a worldly speedometer approaching ludicrous speed. The branding colors were based on the concept of “red lining” an engine, and the logo implemented this blistering hue cohesively within the graphic.

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